Salty Jackal

Branding, Website Redesign, SEO

Surfing in Namibia

Year: 2024/25

Salty Jackal Surf Camp is located in Swakopmund, a relaxed town between the Atlantic Ocean and the Namib Desert dunes. In addition to beginner and intermediate surf camps, they also offer strike missions to the longest barreling wave known – Skeleton Bay.

I planned, designed and implemented the new WordPress based website including on-page SEO, surf house and surf school booking tools and bilingual website tool.

Design concept

In preparation for the redesign, I created a new design concept with a clear colour palette and selected modern typefaces for the Salty Jackal brand.

The redesigned colour palette is active, friendly and has a clear connection to the ocean and the desert, which are two key elements for the Salty Jackal brand.

The new brand typography is modern and bold. It fits the Salty Jackal brand of surfing experiences in a vast, uncrowded and unique location.

Website Redesign

The original Salty Jackal website was based on the Wix website builder. The move to WordPress was necessary in order to have a more flexible and scalable online presence. The aim of the redesign was to have a modern and appealing design, as well as optimising the site structure to strategically direct visitors to Salty Jackal’s offers.

The new WordPress website includes two booking tools (one for the surf school, one for the stand-alone accommodation in the surf house). It’s bilingual using the innovative Weglot plugin. Surf camps and special retreats can be booked directly on the website via dedicated contact forms.

Feedback

Nadine from Saltyhome Webdesign did a complete redesign in WordPress of our previous website which we had done ourselves in Wix. The basic (overall) content and imagery was to remain similar to our previous site, while Nadine on the new site improved page/content structure, navigation & user experience, site technical abilities, onsite SEO and implemented a complete German translation of our previously only English site.

What stands out for us in working with Nadine is that, apart from her technical web design skills, professional & clear communication, being on schedule during the entire project – she,as a surfer and someone who travels for surfing herself, is able to understand our surfing brand and business model from her own (surf & travel) experience, which helps immensely to get the right message across on who we are as a brand and what we offer to customers.

We also really appreciated great technical advice – from figuring the new site’s structure to help on finding the right plugins to make our wishes a reality. Here Nadine was always very detailed, giving us 2 or 3 options and breaking down the pros/cons/limitations/costs of each for us so that we could easily move forward with the project.

The new site looks beautiful and is super functional and we plan to keep adding to it and growing it in the future with Nadine as our business develops and grows. We can definitely recommend Saltyhome Webdesign to any surf business or surfing project out there.